The AI revolution is inevitable and will affect all facets of human existence: COO of Samsung Mobile Business

The artificial intelligence revolution is unavoidable and will transform every aspect of human life, according to Won-Joon Choi, who said individuals and organisations across sectors must prepare for the sweeping changes the technology will bring.

Speaking at a media roundtable following the launch of the Samsung Galaxy S26, Choi said the impact of artificial intelligence will be broader than previous technological shifts such as the internet or the rise of smartphones.

Choi explained that unlike earlier digital revolutions that primarily transformed the technology sector, artificial intelligence will affect nearly every industry. He said sectors such as healthcare, legal services, human resources and many others will undergo significant changes as AI becomes more deeply embedded in everyday systems and processes.

He added that the scale of the transformation means organisations beyond the technology sector must begin preparing for the transition. According to Choi, the shift will require new skills, adjustments in workflows and increased awareness of how AI systems are integrated into daily operations.

Choi also acknowledged the large investments being made by global technology companies to develop artificial intelligence capabilities. He said that although the industry may see adjustments or corrections along the way, continued investment in research, infrastructure and talent will remain essential.

In his view, the AI revolution is still in its early stages. While major progress has been made, he believes much more research and development is required before the technology reaches its full potential.

Addressing concerns that heavy marketing of AI-powered features could overwhelm consumers, Choi said that such reactions are common when new technologies first emerge. Over time, he expects AI features to become so deeply integrated into devices and applications that users will simply see them as normal functions rather than a distinct technology.

Samsung is currently focusing on three major areas in its artificial intelligence strategy, one of which is the democratisation of AI technology. The company aims to make advanced AI features widely accessible across its devices rather than limiting them to premium products.

As part of this strategy, Samsung Electronics plans to bring AI capabilities to about 800 million devices by the end of this year, doubling the 400 million devices that supported AI features last year.

Samsung has also adopted what it calls a hybrid AI model, combining on-device processing with cloud-based computing. This approach allows certain AI tasks to run directly on smartphones and other devices while more complex operations are handled through cloud infrastructure.

The company has indicated that it is open to integrating third-party AI technologies into its ecosystem. Choi noted that Samsung has announced partnerships with firms such as Perplexity AI and Google Gemini to enhance AI capabilities on Galaxy devices.

Privacy and security remain a central focus of Samsung’s AI strategy. Choi said the company is designing systems so that sensitive user data can be stored directly on devices instead of being transferred to the cloud whenever possible.

According to Choi, the company aims to provide clear transparency about how AI is used across its hardware, software and application layers so that users understand how their information is processed.

Looking ahead, Samsung is also working to expand AI support for more local languages and plans to collaborate with additional technology partners as it develops new agentic AI capabilities for its devices.