Zomato increases users' platform fees by Rs 2.40 for each order

Zomato has increased the platform fee it charges customers, raising it by Rs 2.40 per order, according to details available on its app. The fee, on a pre-GST basis, now stands at Rs 14.90 compared to the earlier Rs 12.50. After including GST, customers will now pay Rs 17.58 per order as a platform fee. This marks the latest revision since the company last increased the charge in September 2025.

Its main competitor, Swiggy, currently charges Rs 14.99 per order including GST, and both companies typically keep their pricing structures closely aligned.

The increase is expected to have a meaningful financial impact. During the October to December 2025 quarter, Zomato delivered around 266.9 million orders, and with the higher fee, the company could generate an additional Rs 64–65 crore per quarter. Since platform fees largely flow directly to profit after taxes, this move is likely to boost margins.

The decision comes at a time when competition in the food delivery space is heating up. Urban mobility startup Rapido has entered the segment with its service Ownly in Bengaluru, positioning itself as a low-cost alternative by not charging extra platform fees to customers or restaurants beyond delivery charges. At the same time, Flipkart is also preparing to enter the food delivery market, signaling increasing competition from large players.

For Zomato’s parent company Eternal and Swiggy, food delivery continues to be the main source of revenue and profitability, even as both firms invest heavily in their quick commerce businesses. After a slowdown following the peak Covid-19 period, the food delivery segment has started to recover, with growth in the December quarter exceeding expectations.

This recovery has been driven in part by a renewed focus on expanding the user base, especially among price-sensitive customers and those placing smaller-value orders.

Reflecting investor confidence, Eternal’s shares closed about 1.5% higher at Rs 232.30 on the BSE, outperforming the broader market, which saw a modest 0.4% rise.