Alexa.com is the online version of Amazon's AI assistant
Amazon Launches Alexa+ on the Web at CES 2026, Expanding Its AI Assistant Beyond Devices
Las Vegas, CES 2026: Amazon is taking its revamped AI assistant, Alexa+, beyond smart speakers and screens and bringing it to the web. At the start of CES 2026, the company announced the launch of a new website, Alexa.com, giving users a browser-based way to interact with Alexa+ much like other AI chatbots such as ChatGPT or Google Gemini.
The new website is now rolling out to Alexa+ Early Access customers and marks a major step in Amazon’s strategy to make Alexa available everywhere — not just inside the home, but also on phones and computers. While more than 600 million Alexa-enabled devices have been sold worldwide, Amazon believes broader access is essential for Alexa+ to stay competitive in the fast-growing AI assistant market.
Alongside the web launch, Amazon is also updating its Alexa mobile app with a more “agent-forward” design. The app now opens with a chatbot-style interface, shifting the focus toward conversation while pushing traditional controls and features into the background.
On Alexa.com, users can rely on Alexa+ for common AI tasks such as researching complex topics, creating content, and building travel itineraries. However, Amazon is positioning Alexa+ as more than a general-purpose chatbot. The company says its key differentiator is support for families and home-focused use cases.
These include managing smart home devices, updating shared calendars and to-do lists, making dinner reservations, adding groceries to Amazon Fresh or Whole Foods carts, finding and saving recipes, and even planning family movie nights with personalized recommendations. Alexa+ also integrates with a growing list of third-party services, including Angi, Expedia, Square, and Yelp, alongside existing partners such as OpenTable, Uber, Ticketmaster, Thumbtack, and Suno.
The Alexa.com interface features a navigation sidebar that allows users to quickly resume tasks like adjusting the thermostat, checking upcoming appointments, reviewing shopping lists, or managing household routines.
Amazon is also encouraging users to share personal documents, emails, and calendar access with Alexa+ so it can act as a central hub for family life. This could include tracking school holidays, sports schedules, medical appointments, and other reminders. Since Amazon lacks its own productivity suite, it relies on file uploads and forwarded information — a capability now supported directly on Alexa.com and viewable on Echo Show devices.
Daniel Rausch, Amazon’s VP of Alexa and Echo, says Alexa+ is already showing strong engagement. According to Amazon, tens of millions of users now have access to Alexa+, and conversations with the assistant have increased two to three times compared to the original Alexa. Shopping through Alexa has tripled, recipe usage is up fivefold, and heavy smart home users are controlling devices 50% more often.
Despite some online criticism around errors and misfires, Amazon says user drop-off is minimal. Rausch claims opt-out rates are in the low single digits and that 97% of Alexa devices already support Alexa+.
For now, Alexa.com is limited to Early Access users signed in with an Amazon account. But the move signals Amazon’s ambition to transform Alexa+ into a full-fledged, cross-platform AI assistant — one that competes not just in the living room, but across the web and everyday digital life.