TruStage, a US-based retirement services company, offers Wipro a multi-year contract to modernize operations

Indian IT services major Wipro on Wednesday announced that it has secured a multi-year contract from US-based insurance and financial services provider TruStage to digitally transform its business operations.

The AI-powered, consulting-led engagement aims to modernise TruStage’s operations, enhance customer experience and support long-term business growth, Wipro said in a regulatory filing. The company did not disclose the financial value of the deal.

As part of the agreement, Wipro will overhaul TruStage’s core retirement services technology stack and operational framework to deliver seamless digital experiences and improve business agility for the Madison, Wisconsin-headquartered firm.

Commenting on the development, Srini Pallia said that customer expectations in the financial services industry are rapidly evolving, with increasing demand for simple, digital-first solutions. He added that Wipro will help TruStage modernise its retirement services business by leveraging advanced technologies and its consulting-led approach.

Pallia said the company will use Wipro Intelligence — its unified suite of AI-driven platforms and solutions — to accelerate decision-making, improve customer experience and build a foundation for long-term growth for TruStage.

The transformation initiative will also involve Designit, Wipro’s experience innovation arm, which will help implement the digital transformation strategy and improve the user experience of TruStage’s services.

Chris Copeland said the partnership represents an important step in the company’s mission to better serve middle-market consumers. According to Copeland, the collaboration will help TruStage modernise its retirement business, streamline operations and deliver improved customer experiences, particularly for consumers who have traditionally been underserved by the industry.

Wipro’s consulting team will also work with TruStage to develop a long-term innovation roadmap and establish an integrated global operating model to manage the company’s broader vendor ecosystem.

Shares of Wipro ended Wednesday’s trading session 0.62 percent higher at ₹202.10 per share on the BSE.