Alexa 2025 Unwrapped: Podcasts dominated the Indian scene
Alexa Users in India Turn to Podcasts, Music, and Celebrity News in 2025
Amazon’s AI assistant Alexa saw a major surge in podcast streaming in India throughout 2025, reflecting a growing appetite for long-form audio content, the company revealed on Monday. According to the latest data on Alexa interactions in the country, podcasts emerged as one of the biggest drivers of voice queries, highlighting the increasing popularity of diverse storytelling formats.
True Crime and Horror Dominate Podcasts
Among the most requested podcast genres were true crime and horror, with titles like The Horror Show by Khooni Monday and The Desi Crime Podcast capturing significant attention. The data points to India’s fascination with chilling narratives and investigative storytelling.
Business and finance enthusiasts frequently turned to Finshots Daily for market explainers, while entrepreneurship and personal growth podcasts such as Figuring Out with Raj Shamani and The Ranveer Show were also popular. Additionally, spiritual and mythological storytelling resonated with listeners, with The Stories of Mahabharata and The Sadhguru Podcast – Of Mystics and Mistakes ranking high among Alexa users.
Music Listening Reflects Global Exposure and Nostalgia
Music remained another major category of engagement. Listening habits in 2025 revealed a mix of global hits and Indian favorites. Viral tracks such as APT by ROSÉ and songs by Bruno Mars were among the most requested, alongside Indian hits like Shaky, Aaj Ki Raat from Stree 2, and Saiyaara.
Popular artists ranged from contemporary Indian stars like Arijit Singh, Pritam, and Shreya Ghoshal, to international sensations such as Bruno Mars and ROSÉ, as well as evergreen legends Lata Mangeshkar and Kishore Kumar. K-pop continued its rise in India, with groups and soloists like BTS, Jennie, and Blackpink ranking among the most searched musicians.
Celebrity Curiosity Drives Voice Queries
Celebrity-related queries were another major trend. Alexa fielded numerous questions about net worth, spouses, and physical details of public figures. Cricket stars Virat Kohli, Bollywood actors Shah Rukh Khan and Salman Khan, and international football icons Cristiano Ronaldo and Lionel Messi topped celebrity queries. Business leaders such as Mukesh Ambani, Elon Musk, Bill Gates, and Jeff Bezos were frequently searched for net worth and related information.
The insights are based on customer requests from January to November 2025, spanning English, Hindi, and Hinglish. The data underlines not only India’s growing engagement with voice assistants but also the diverse content preferences of users, ranging from entertainment and music to learning and global pop culture.