After completing its Singapore-to-India merger, Brnd.me plans to go public in 12–18 months

Roll-up ecommerce company Brnd.me (earlier known as Mensa Brands) has moved its main company base from Singapore to India. This change comes as the company plans to launch its IPO (Initial Public Offering) in the next 12–18 months.

The restructuring was approved by the National Company Law Tribunal (NCLT) on February 20, after getting approval from the High Court of Singapore. The process included merging its Singapore entity with its Indian holding company (Mensa India) and combining seven Indian group companies into one single Indian holding firm.

Brnd.me is part of a growing number of startups that are shifting their base back to India for local stock market listing. Other companies that have done this include Razorpay, PhonePe, Groww, and Zepto.

With this move, Brnd.me will now operate under one Indian holding structure. The company says this will improve decision-making, operations, and governance.

Founder Ananth Narayanan said the company completed this complex cross-border merger in less than 10 months. He added that this strengthens the company as it prepares to become a publicly listed company. Narayanan is also the former CEO of Myntra, which is owned by Walmart.

Brnd.me reported revenue of around ₹1,500 crore in FY25 and said it became operating cash-flow positive in FY26.

Founded in 2021, the company buys and grows digital-first consumer brands in health, wellness, and lifestyle categories. Its brands include Majestic Pure (beauty and personal care), Botanic Hearth (personal care), MyFitness (peanut butter), and PartyPropz (party products). Each brand earns between ₹200–400 crore annually.

Brnd.me operates in over 16 countries, including the United States, Canada, and the Middle East. It has recently expanded into Europe and is exploring entry into Southeast Asia.

Roll-up ecommerce companies, inspired by US-based Thrasio, have faced challenges globally due to aggressive acquisitions and difficulties in growing brands organically.

Brnd.me is backed by investors such as Accel, Norwest Venture Partners, Alpha Wave Global, and Prosus.